Visual merchandising is a purely aesthetic science, and it is the backbone of the retail industry. Visual merchandising plays an important role in the retail industry. It is a silent selling technique that helps to reduce the employee mix and increase per square feet returns and can further help in reducing marketing budgets.
Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
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